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Researchers : An Apple or a Donut? How Behavioral Economics Can Improve Our Understanding of Consumer Choices
Complete Description:This article provides a plain-language description of behavioral economics and the role of common biases in financial decisionmaking, and reviews ways in which the findings of behavioral economics can help structure financial education and public policy.
Date Published:Monday, September 1, 2008
Author:Carolina Reid
Funding Agency: FRB - SF
Type: Article;
Source: Literature review;
Language: English
Audience: Researcher