http://www.fdic.gov/unbankedsurveys/2008survey/index.html
Complete Description:This short article briefly summarizes and provides a link to the final report on the FDIC Survey of Bank Efforts to Serve the Unbanked and Underbanked. The survey was conducted in 2008 and the report was released in 2009. The FDIC retained Dove Consulting to help administer the survey of banks during 2008. The voluntary survey consisted of mail-in questionnaires administered to a stratified random sample of about 1,300 banks. The nationally representative sample was selected from the population of federally insured banks and thrifts with retail branch operations. In all, 685 complete surveys were returned, including 24 of the 25 largest banks. The survey finds that while most banks are aware that their market areas include significant unbanked and underbanked populations, relatively few have made it a strategic priority to target these market segments. In addition, while a number of banks are trying to reach the unbanked and underbanked, relatively few participate in the types of outreach that are thought to be particularly effective. The survey findings also indicate that although banks recognize the challenges associated with doing business with unbanked and underbanked individuals, they are making some progress in improving the accessibility of banking services.
Date Published:Sunday, February 01, 2009
Author:Federal Deposit Insurance Corporation
Funding Agency: Federal Deposit Insurance Corporation
Type: Article;
Source: Survey data;
Language: English
Audience: Researcher