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Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that More information...
Audience: Researcher
Type of Resource: Peer-reviewed
Tags: China, Behavioral Economics
Date: 3/4/2013
… in Small and Family Owned Businesses: Literature Review and … in Small and Family Owned Businesses: Literature Review and … in Small and Family Owned Businesses: Literature Review and … More information...
Audience: Researcher
Type of Resource: Article Journal Peer-reviewed
Date: 3/27/2012